Brand Identity
Dentasoft
Simplifying daily workflows for dental hygienists.
- Client
- Dentasoft s.r.o.
- Year
- 2026
- Industry
- Dental software
Scope
- Logo redesign
- Visual identity
- Typography
- Color System
- Brand Guidelines
- Web design
- Trade fair
Context
Dentasoft is a management software designed for dental hygienists.
Before the redesign, the brand lacked a clear identity. The visual style was outdated and inconsistent, and the product was often communicated through a slogan rather than its actual name.
The brand struggled to stand out. It wasn’t clear what Dentasoft actually does.
Approach
- 01
Clarity over decoration – Make the product understandable at first glance — without relying on slogans.
- 02
Distinct from the category – Avoid generic blue medical aesthetics and create a more recognizable presence.
- 03
Built for real use – Design a system that works across presentations, print, and trade fair environments.
- 04
Memorable simplicity – Strengthen the logo and visual language to improve recall and brand recognition.
Let's make it work.
Have a project in mind — or just an idea that needs direction?
I'm open to new projects, collaborations, and opportunities.
Tell me what you're working on, and we'll figure out the right approach together.
I typically reply to enquiries within 48 hours.